by EJ Vongher | Aug 24, 2015 | Traditional advertising and PR, Website and Digital Services
We’ve long held the belief that you need to touch a customer or prospect about a half dozen times before they make a considered purchase at your small business. Some of these touches can be pure awareness – a print ad, a story in a local newspaper or a...
by EJ Vongher | Aug 23, 2015 | Branding and Design
As it was first explained to me, an “elevator pitch” is how you’d describe your business to a prospect in the amount of time you’d have during a shared elevator ride. When I first heard the term, I was working in a three-floor Silicon Valley...
by EJ Vongher | Aug 22, 2015 | Content Creation
This article from Forbes provides yet more substantiation that the key to a successful content marketing plan begins at the ground level: have a plan. It can change as the marketplace and success of various tactics becomes apparent but you must have a plan....
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