You may have the best looking, most creative or most comprehensive website on the planet. If you don’t have adequate website search engine optimization – your prospects will never know you are in business.
Which is why you should consider testing your website with our complimentary SEO Website Audit.
Through our partnership with Growth Robotics, we offer a free Website SEO Audit service. Growth Robotics is one of the leading Website Audit companies in the business. They are very comprehensive in how they evaluate website SEO and they look at four key factors:
Enter your website URL and email address below to get a custom report on how you can ratchet up your standing within Google or Bing Search results. Your email address will not be used for anything other than providing the results – no spam. We promise.
Keywords – It’s significant to know what keywords your website ranks for – and which ones it should list. What words do your customers use to seek your products and services? Those are positive, your most significant keywords. Negative keywords are also a consideration – what searches do you not want to be a part of?
Branded keywords are a further essential consideration. Most companies do a good job of owning their brand but not always. Some common words or phrases can be hard to hold.
External Factors – SEO is by its very nature an organic process because so many things are somewhat out of your control. Bing, Google, and other search engines use inputs from your website (things in your power to change) but also outside cues such as backlinks, brand mentions, social media, and others to judge the standard of your website.
Think of these factors as third-party validation. When your site, brand, or product is referenced positively online, that’s a signal to search engines (and your users) that you are a contender in your business and should be included in search results. The more prominent, the higher placement.
Internal Factors and Website Build – The way your website is constructed plays a significant role in your search engine optimization. For instance – the navigation and data flow through your site creates an internal linking structure. Google sees these signals and rewards related things by giving them a tiny boost. Something as simple as a sitemap will yield results.
Bing, Google, and other search engines also pay attention to user experience; factors such as low Bounce Rate and higher Time on Page will yield better placement. Your content must solve user issues – most importantly, a search engine’s reason is to answer a user’s query for data with the right data that answers their questions. What’s more, what you and your customers can’t see it as useful as what you can see. Elements such page load speeds, clean code, and metadata are also critical for search rankings.
Finally, you have to consider mobile. Is your website built on a mobile-friendly platform. Is that platform open? Does it load quickly on a mobile device, which may be using cellular? How much traffic is coming from mobile? Each of these factors are accounted for in a proper SEO audit.
Growth Robotics evaluates each of these variables when analyzing your website for SEO; their reports are comprehensive and broad in scope. When we here at Voncor see the report, we will make some top level recommendations on things that are easy and free (save the time you’d have to expend) to address. We will also provide recommendations on other things that can be done to your website to increase the likelihood of ranking on the first page of search results.
If you’d like to have a complimentary website audit, fill out your url and email address in the form at the top right (we won’t use your email address for anything else). If you’d like to discuss the results, please contact us.
Recent Comments