About Voncor Communications

Voncor Communications is a marketing communications consultancy established by Madison Avenue Advertising veteran EJ Vongher. The consultancy was established in Sausalito, CA, and moved to Connecticut in 2011. We opened our office here in Essex, CT in 2017 and have enjoyed every moment of working in this special community with a variety of clients.

Since moving to Connecticut, one business segment we’ve focused on is the construction industry. We’ve always had an affinity for clients who “build things”; probably instilled while hanging around my grandfather Walter H. Cochran’s drafting table. So we grow very excited when our residential roofing client Connecticut Roofcrafters calls to announce another project ripe for a timelapse video.  Other recent projects of note:  a new website for hazardous material inspection company Adelaide Health LLC, commercial roofer Quality Roofing Services, and media blasting company Billings Blasting.  

Creating and executing marketing programs or websites is fun but what really gets us excited is creating results for our clients. For example, hearing our client Engineered Septic and Sewer tell us that business is up 60% this year and is being driven by the website we built for them made all the work worthwhile.

Drone and Timelapse Photography Services

The work product of Commercial Roofing Companies, Residential or Commercial Construction contractors, Architectural or Engineering firms, Scaffolding or Rigging Companies, etc., can be both large in scale and drawn out in terms of production schedules. As a result, capturing images of projects or showcasing projects unfolding over time can take some creativity.

The good news here? We have drone photography, time-lapse photography, and video editing services on-site at Voncor to service clients with these unique needs. We’ve been able to use time-lapse and in-house video to create some compelling videos which dramatize both the art and craft of our client’s projects, like these for Engineered Septic & Sewer as well as Connecticut Roofcrafters.

Our Drone Photography services, examples of which are pictured above, can help you readily communicate “the forest for the trees” when it comes to big projects. We can also help you provide prospective customers with unexpected views of projects you’ve completed or use drone photography in the development of proposals or estimates. Most of our clients using these services take advantage of our retainer relationships which eliminate the hassle of trying to schedule around completion dates or weather windows.

If a Tree Falls in the Forest and Nobody Hears it – Does it Still Make a Sound?

Engineered Septic & Sewer

Engineered Septic & Sewer owner David Acheychek came to us with a simple request:  more leads from local customers. At that point, he had an older website built on a non-responsive platform with little attention to back-end SEO. What’s more, the messaging on the website didn’t differentiate David’s company in the highly-competitive Septic and Sewer services marketplace.

Our first mission was to make ES&S stand out amongst the competition. After some marketplace analysis and an audit of both homeowners and key decision influencers (real estate agents, construction general contractors), we soon concluded that David’s status as a PE with a B.S. in civil engineering from

Redesigned Logo with Engineering Focus

a major technology school, combined with decades of practical experience in site work, septic tank construction, and repair elevated his appeal dramatically. So we developed a positioning and message strategy to drive this notion and created a logo and brand ID to drive this message home.

Next, we focused on his website. We conducted category keyword research and developed a messaging architecture to communicate the “Engineered” positioning across his areas of expertise. We created unique artwork embued with the “Engineered” message and came up with a website design that is clean, elegant, and echoes the “Engineered” notion. After completing the front end, we made sure the back end of the site was populated with the appropriate SEO metadata to generate the right site traffic. You can see the new website here.

After launching the site, we went to work Directory Listings (Google My Business, Houzz, Yelp, etc) to create “Name/Address/Phone Number Consistency” – critical for Google Search Result position. The work we did for ES&S’s Google My Business page has really paid off as it’s generating approximately 1,000 website visits per month and yields on average three phone calls per week. Finally, we launched a content marketing campaign using his website, social media, and directory listings.

The results? As of February 1, 2019, David says “My leads are up 60% from my website – which people compliment all the time. I’m completely booked right now and, most importantly, because of the volume and quality of leads, I’m able to turn down less-profitable business which I couldn’t do last year.”