Know your target audience

by | Sep 15, 2015 |

For your business to succeed, it must have enough customers to buy the product or service offered. Before you launch your new business, take time to evaluate your potential customer base (you should also do this on a somewhat on-going basis). Figure out whom you...

Planning and execution management

You never get a second chance to make a good first impression. This is especially true in Internet marketing where people’s attention shifts with the click of a mouse. Therefore what you say and where you say it is of critical importance. Two areas of strategic communication expertise come into play here:

Positioning and Messaging – we work with you to uncover the value proposition your product or service represents to customers and then articulate that value with target-specific messaging that interests, enlightens and motivates prospects.

Communications Planning – we work to uncover the most compelling paid and earned media opportunities to stream messaging to your target and then orchestrate their use in an efficient and effective manner. We have expertise across the mix of traditional, digital and social media so we can create a communications mix just right for a variety of budgets.

When combined, these two services allow us to work together and make sure we are saying the right thing in the right place at the right time.