Website Strategy, Content Creation and SEO Services

Your website is the ‘digital doormat’ for your business: the first impression you create.

For most viable small businesses, a well-considered, expertly-executed website with the right search engine optimization (SEO services) can amplify awareness and magnify success. This is because a great website can funnel prospects actively seeking your offering to your business while reinforcing why current customers buy your products or services in the first place.

Given the value of this tool for small to mid-sized businesses, we place a great deal of importance websites. Designing and building dynamic websites with breakthrough SEO services is the bread and butter of what we do here at Voncor Communications (and Voncor Marine Marketing). It’s in our DNA; we’ve been connecting people and businesses via the Internet since before it was called the Internet.

How do we do this? By providing best-in-class services in the three most critical aspects of website development:  planning, execution and SEO.

Website Strategy – the first step of any web design project starts with a thinking cap. Who are your customers? What problem do they seek to have solved? How do your products or services satisfy this need? What is different about your offering that prospects will find more appealing? How can we best tell that story? These are just some of the questions we consider when coming up with a strategy for your website.

We partner with our clients and development partners to answer these questions and then we put together a plan for your website; also called a blueprint or wireframe. From this document we game out how your prospects and customers will use your website and what types of information (content) we should provide for them.

Website Content – the perfect combination of copy, images, video and website technology delivered in the right design help prospects develop a perception of your company and provide the information they need to convert them to customers.

At Voncor Communications, we develop most of the website copy in-house and we rely on a pool of designers, art directors, photographers and graphic designers with whom we’ve worked over the last three decades to develop the visual identity of our clients websites. This model gives our clients access to some of the best visual artists in the US while keeping our costs very reasonable.

The result? Great looking websites built with thoughtful, intentional design that help people understand why they need your products or services.

SEO Services – Having a great website is one thing; making sure the right people see it is another. Said another way, what if you threw the party of the decade … and nobody showed up?

This is where Website Search Engine Optimization, or SEO, comes into play. We take a comprehensive approach to website SEO. Our process begins with your target audience:  what is it about your product or service that would motivate them to seek you out? And how would they think and talk about their needs? From this, we develop keywords and phrases that we’d use in content creation and website metadata. From there, we implement three types of SEO Services:

Local SEO – gone are the days of customers using the yellow pages to find local businesses; you need a complete local SEO strategy. We help customers with:  Local search optimization, Google My Business, Directory listing management, and localized content creation.

Technical SEO – provides small businesses with the foundation required to scale marketing success. This service includes:  SEO metadata coding, Backlink analysis, Website migrations, Image, file size and website speed optimization.

SEO Analytics – for ongoing success, every SEO package should include a basic analytics package. Services here should include: Google Analytics, Google Tag Manager, User behavior data, reporting and insights.

Free Website SEO Audit

Through our partnership with Growth Robotics, we offer a free Website SEO Audit service. Enter your website URL and email address below to get a custom report on how you can ratchet up your standing within Google or Bing Search results. Your email address will not be used for anything other than providing the results – no spam. We promise.

Again – any data you provide will be used for the sole purpose of providing you with your complimentary website audit.

If after reviewing the results, you’d like to discuss – or if you have any other questions or needs, please contact us.